Retention starts at the beginning of a business relationship, not the end. Sound backward? Waiting until the last minute may be too little, too late. True retention strategies should be outlined as part of a post-sales discussion, with case studies highlighting the value of maintaining the flow of your solutions from one contract period to the next.
Saas Sales: Why You Need To Explore Your Ideal Customer’s Pain Points
You found common characteristics between your best customers when you developed your ideal customer profile (or your zebra profile). Your best prospects have the same characteristics. But in order to have an improvement in your Read more…