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Guided Selling

Value Story

Bring transparency and create value while you sell

Demonstration of Financial Impact

Value Story

A Value Story is produced specifically for each prospective C-level executive, showing how the offering solves that prospect’s unique problems and delivers financial impact and ROI. The value of the Value Story is developed and verified with the executive stakeholders is completely defensible, because it is based upon prior customer success documented in metrics-based case studies.

"When a prospect changes one number in the Value Story, 60% of those deals close."
Denis Crushell
CRO

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