A Value Story is produced specifically for each prospective C-level executive, showing how the offering solves that prospect’s unique problems and delivers financial impact and ROI. The value of the Value Story is developed and verified with the executive stakeholders is completely defensible, because it is based upon prior customer success documented in metrics-based case studies.
Creates instant differentiation from the competition
Provides the reason a prospect should buy from you
Projects bottom line financial benefit with customer proof
Provides the tool for a collaborative sales journey with the prospect