Uncategorized
Reinventing the Marketing Content or Selling?
It’s important for your marketing department and sales reps to work together.
Guided Selling
To Sell, You Must Listen
Whether you are nurturing a professional relationship or a personal one, no one likes to feel like they are misunderstood or not being heard. Many times this perception, whether true or not, is the result of the way you communicate your level of understanding of the other person’s perspective and Read more…
Guided Selling
What is Guided Selling and Do I Need It?
Leading sales and marketing departments have adopted guided selling to close business faster, more easily, and more profitably. What is Guided Selling Guided selling is an emerging category of sales enablement. Let’s define guided selling for the direct sales organization selling in the B2B environment. Guided selling is a framework Read more…
Recent Events
During The COVID-19 Pandemic, Is It STILL Okay To Ask For The Order?
Many organizations are struggling with how to conduct business during the COVID-19 pandemic. Can we, should we, and how do we still close business while remaining sensitive to the current world situation without tarnishing our brand and destroying relationships? Here is a suggested path to follow: Only pursue prospects where Read more…
Recent Events
How To Sell Through The COVID-19 Fear
The 10-year bull run is now in correction, possibly a bear market at the close today. COVID-19 is leading a new global economic slowdown to start 2020. Sequoia Capital has recently warned its portfolio companies to prepare for the negative business impact of the virus. Large tech companies have already Read more…
Sales Leadership
How to Hire and What to Expect From a Great VP of Sales (SaaS)
Finding a great Vice President of Sales is a critical ingredient for success for any B2B SaaS software company. Whether it’s your first, or you’ve hired multiple VP of sales, you’ll rarely make a more important decision. What to look for in a GREAT VP of sales…
Sales Force Automation
Help, My CRM Isn’t Increasing Sales
The biggest complaint from sales professionals is that CRM’s actually detract from selling and require significant administration to keep updated. Adoption for top sellers is low.
Sales Methodology
How To Run A Great Sales Meeting
A great sales meeting is based on consistency. This article will lead you through creating a simple structure to your sales meeting.
Product Updates
Zebrafi Help Center
Meet The New Help Center High demand for more Zebrafi sales resources has led us to deploy a world-class help center. Built on the Zendesk platform, users can leverage search or follow guides to learn Zebrafi best practices and troubleshoot common issues. Helpful gifs will lead you through simple explanations. Read more…
Sales Methodology
How to Sell Value
Value selling is the only sustainable way to grow sales because the buyer finds a level of value that leaves them satisfied enough to recommend or purchase again. A salesperson that can’t properly articulate the value of their solution will not be able to justify the price or set the Read more…