/** *Next Line is wordstream analytics code */

Find. close. retain

About Us

Our history is helping B2B companies, and the people that lead them, grow.

about zebrafi

We want to improve the reputation of the entire sales profession by basing sales on authenticity and credibility

We’re passionate about changing the lives of sales people and managers by giving them a sales enablement system that actually helps them succeed.

We are energized by helping businesses grow.

We believe we are improving the reputation of the entire sales profession by basing sales on authenticity and credibility.

All of this helps make our customers’ world a better place. Everyone who uses Zebra Software feels the thrill of selling bigger deals faster — in a way that truly improves their buyers’ lives. Selling takes on a whole different feeling by making the process more enjoyable and collaborative — with genuine conversations between buyers and sellers.

Zebra Software improves the performance of every sales person who uses it — whether they were previously a low, medium, or high performer. Because of this, sales people who use Zebra  end up feeling empowered and successful — and have more quality time to spend with their families, friends, and communities.

We have huge client successes …
… and have the case studies to prove them!

Todd Schneider
Faster Sales Cycles

Serigraph closed sales 2 months faster — from an average of 243 days to 179 days — because Zebra Software spurred sales people to pursue only the best prospects, and to sell them based on business values that differentiate Serigraph from its competitors.

Kevin Calderwood
Increasing Deal Size

Vivisimo increased their deal size 421% by no longer competing feature-for-feature with its competition.

Steve Hirt
Higher Win Rates

Optima increased their win rates by 150% — because Zebra Software empowered sales people to objectively qualify deals, and spurred them to pursue the right prospects at the right time.

Connect With Us


Jeff Koser

Founder / CEO

Jeff has more than 30 years’ experience in leadership roles in sales, operations and marketing. He is the award-winning co-author of Selling to Zebras HOW TO CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY and MORE PROFITABLY. In 2010, he was recognized as one of the best sales authors of all time in the book, The Sales Gurus.

Brian Gallagher

President of Global Sales

Brian has more than thirty years of experience in executive sales management and sales consulting. He has developed large sales organizations within companies such as ADP, Contel, SSA, BAAN Supply Chain and Matrix-One. Under his leadership, these organizations achieved record sales leading to successful IPO’s.

Tom Bowe


Tom has over 15 years of experience in developing, marketing and selling business software applications. Prior to Zebrafi, Tom has worked as Global Industry Director at IFS which entailed formulating and communicating future product directions and strategies with management, customers and partners around the world.

Cynthia Baker

Chief Marketing Officer

With a 20-year track record assisting clients in meeting public relations, marketing and sales goals. Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array of trade and regional publications.

Chris Ullman

VP Client Success & Partner Management

Christine brings a background in operations in support of growing early stage software organizations. Sales operations, services operations and software development as well as HR reported to Christine in several previous positions.

Christine worked at BAAN Supply Chain with Brian Gallagher, and Jeff Koser. It was there that the three successfully developed and used the sales methodology that underlies the Zebra Guided Selling Platform.

Brent Nauer

Senior Program Manager

Brent serves a critical role in designing and releasing updates to the Zebra platform. He works with internal and external stakeholders throughout an enterprise development lifecycle

Brent is a contributing author for the Zebrafi Sales Blog, where he writes about complex sales, corporate strategy and technology. He received a bachelor’s degree in economics from Marquette University.


Want to work with us?

Today’s most effective sellers earn the right to speak with power by illustrating an understanding of the customer’s critical business issues and how the seller will solve those challenges. Presenting a Business Case utilizing provable metrics and client testimonials separates the modern selling approach from old school thinking. This is how we sell and this is what we teach.

You can get started on a guided path to sales success.
Contact us and learn how.

Our passion is freeing companies to finally realize the profits they’ve been dreaming of.