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Transformational Leadership: One of Mark’s sales reps was struggling to close a deal with a large enterprise customer. The sales rep was feeling demotivated and lacked confidence in their ability to win the deal. Mark Read more…
As a SaaS company, understanding your ideal customer profile (ICP) is critical to building a successful business. The ICP is a detailed description of your target audience and includes demographic, psychographic, and behavioral data. Knowing Read more…
You found common characteristics between your best customers when you developed your ideal customer profile (or your zebra profile). Your best prospects have the same characteristics. But in order to have an improvement in your Read more…
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