Are you noticing blank stares from your sales teams in meetings? Do they seem confused on what your message truly is to potential clients? Do they feel like sales materials just don’t match what they need? It happens to a lot of sales teams. In fact, sales reps often spend 30 hours per month simply creating their own sales materials, and that’s with hopes these sales materials will work.
Sure it would be nice if every organization had its own marketing and communications department ready to assist at a moment’s notice. Small organizations may not have a department at all. Larger organizations may find these departments are already overwhelmed. Of course in an ideal business world, sales and marketing/communication offices work together without any issue, but we all know that isn’t true!
How then can your sales team be best supported in this process? How can they understand what sales materials they need and the purpose of each? The basis of such success comes down to the foundation of a brand strategy. That strategy needs to keep in mind understanding, capturing and leveraging the key elements of communication. Not sure where to start on this foundation? Consider the following questions:
- Who is your audience?
- What category best classifies your company?
- What does your audience need?
- How are you different?
- What problems do you solve that competitors can’t?
- What value do you deliver and how does that impact your client’s business?
- What do clients say about you?
Yes. We know this can all seem overwhelming. We also know finding the answers to these questions is crucial to setting the foundation of success for your sales team and its sales materials. We also won’t leave you without support. In fact, you can receive a free consult on your company’s branding. Simply contact us today at 1-833-594-7120 or firstname.lastname@example.org. We know that these sales documents, along with our guided selling software, are the keys to your company’s further success to Find, Close and Retain the right customers by working together to gain faster sale cycles, larger deals and higher win rates.