B2B Guided selling


"When we were selling technology to middle managers, our average sales price was $190k. When we began selling our value to the decision-maker our average price increased to over $600k. So, it’s tripled in a little over two years."
Kevin Calderwood
CEO, Vivisimo


Value-based Selling Tools

Value-based selling is about changing the conversation from the feature function of a product to solving a business issue and identifying the associated bottom-line financial benefit with provable metrics.

Voice of the customer

Change the narrative from voice of the sales rep (which is not believed) to voice of the customer which is universally believed. Zebrafi creates Case Studies with provable metrics as a result of speaking with your customers.


Score every prospect and have the courage to walk from those that are not the right fit. Prioritize opportunities based on the value that is created.

Business Case

Zebrafi creates a reusable business case that is uniquely created for each new prospect. It projects the financial value for our client's product or services predicated on what others have achieved.

"The more you focus on the value of your product or services, the less important the price becomes."
Brian Tracy
Best-Selling Author


Voice of the Customer

The Voice of the Customer Case Study changes the narrative for every prospect interaction. They are proof statements by customers and provide the basis of the sales cycle.



To shorten sales cycles and increase close rates it is imperative focus on prospects most likely to buy. Value is a key predictor of a deal closing.


Provable Business Case

You can get started on a guided path to sales success.
Contact us and learn how.

Our passion is freeing companies to finally realize the profits they’ve been dreaming of.  

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