Hypotheticals don’t demonstrate quantifiable results your solutions can offer to prospects. Metrics-driven case studies based on previous client experiences are a powerful way to communicate how your initiatives will add value to their business financially and otherwise.
You found common characteristics between your best customers when you developed your ideal customer profile (or your zebra profile). Your best prospects have the same characteristics. But in order to have an improvement in your Read more…
Our past blogs have walked you through creating a Zebra profile, building a pushbutton Zebra, and scoring a prospect to obtain the Z-score. Now, you will learn how to use that score. As with the Read more…
What is Hubspot Sales Hub? Sales Hub is one piece of Hubspot’s full CRM platform. Hubspot also has marketing, service and CMS offerings in their full suite of products. How do I set up this Read more…
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