Ideal Customer Profile Archives

Ideal Customer Profile

Using ChatGPT to Build an Ideal Customer Profile (ICP)

I asked ChatGPT-3 a couple of questions and it confidently told me the most important attributes to consider when building an ICP for your SaaS business. If you’re looking for a framework to give sales reps access to your ICP, Zebrafi allows you to score every opportunity against your attributes. Read more…

By Brent Nauer, 3 months3 months ago

Ideal Customer Profile

10 Ways Your SaaS Business Can Benefit from Knowing Your Ideal Customer Profile

As a SaaS company, understanding your ideal customer profile (ICP) is critical to building a successful business. The ICP is a detailed description of your target audience and includes demographic, psychographic, and behavioral data. Knowing your ICP can help you create targeted marketing campaigns, design products that meet your customers’ Read more…

By Brent Nauer, 8 months8 months ago