Guided Selling
3. Business Case
Bring transparency and create value while you sell
Demonstration of Financial Impact
Business Case
A business case is produced specifically for each prospective C-level executive, showing how the offering solves that prospect’s unique problems and delivers financial impact and ROI. The value of the business case developed and verified with the executive stakeholders is completely defensible, because it is based upon prior customer success documented in metrics-based case studies.
- Creates instant differentiation from the competition
- Provides the reason a prospect should buy from you
- Projects bottom line financial benefit with customer proof
- Provides the tool for a collaborative sales journey with the prospect
"When a prospect changes one number in the business case, 60% of those deals close."
Denis Crushell
CRO
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guided selling
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